Storytelling Through Video
Ryan Noel is energized by generating and exchanging ideas. He joined Borshoff in 1999 and brings talent and a unique perspective to a variety of award-winning projects as their Creative Director, including branding, collateral, advertising and multimedia. He’s a graduate of Anderson University, and serves on the board of Historic Meridian Park. Here, Ryan shares how his work shares something in common with the Eugene & Marilyn Glick Indiana Authors Award - both are committed to storytelling.
There are different names for what we do – public relations, advertising, marketing – but storytelling is the common denominator.
Borshoff has led campaigns to build anticipation for the Cultural Trail, get butts in seats at Indianapolis Indians games, and coached employees of a Fortune 500 company to keep confidential information more secure. While the logistical approach to campaigns may not entertain around the campfire, many elements of storytelling are in play: a central premise, protagonists, antagonists, conflict, an arch of action and resolution.
The stories we’re told, and read, as children shape our sense of self and illuminate what’s possible in our present and future. When we learned that 2016 would be the first time the Award would highlight a specific genre – children’s literature – we wanted to capture the magic you find in the children’s section of a public library. We knew that people who attend the Indiana Authors Award Dinner are passionate readers, and supporters of the arts and humanities. But, their passion was likely seeded at a young age and nurtured in the nearest library.
We imagined the curiosity, the wonder, the possibilities.
Starting with a documentary approach, we asked a lot of questions. In asking questions, the story appeared.
Strong thematic ties emerged between children’s literature and the Indiana Authors Award: the love of reading that Marianne Glick, Chair of the Eugene & Marilyn Glick Family Foundation, developed as a child, past Award winners Mari Evans and Barb Shoup’s donation of their Award grant to the children’s collection of the College Avenue Branch Library, and an essay Shoup had written about her childhood love of the library.
We decided to tell a story about the impact that reading has on children and the Award’s impact on children in Indianapolis. We used Shoup’s essay as the narrative thread, weaving interviews through it.
We captured undirected images of kids interacting with the children’s collection at the College Avenue Branch Library. It was important to capture their interactions with the library and books as naturally as possible.
Simple images of kids transfixed by the eye-level stacks, pulling out books that look interesting to them and thumbing through them at kid-sized tables might be the most powerful argument for the importance of libraries in children’s lives.
We never overtly said, “We’ve got a new genre.” But, by asking questions, we found the story at the heart of the Indiana Authors Award. We love helping to tell the Indiana Authors Award story and look forward to sharing this year’s video at the Award Dinner on October 14 at Central Library in Indianapolis.
If you haven’t seen the 2016 video, watch it by clicking on the link below and tell us and The Indianapolis Public Library Foundation what you think. Keep an eye out for the 2017 video in mid-October.